The less glamorous stuff first: planning the structure of a website. Some call it wire-framing, I consider it thinking-on-paper. Essentially it allows consideration of the underlying framework of a site before we get to the cool stuff - making it look good.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cb30e4a920774cee547a7c72605d5452/9e743450-2f65-471a-80e6-c68c6d9b8594_rw_1920.jpg?h=5d5c9a8cd65dc692c5e6ccadc5059782)
The initial planning makes the rollout of design concept fast, accurate to the brief's requirements, practical to use (UI) and on-brand. As well as accommodating the users experience (UX):
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/cb30e4a920774cee547a7c72605d5452/0acf9959-4241-4ca7-a802-e61e0adf56ba_rw_1920.jpg?h=3ef3415da713f845712af388d2bac03f)