Clear and focused analysis is applied to the brand's colour palette - with the sequence of colours from left to right implying stages of purity (i.e. cleanliness) in a bright, upbeat manner.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cb30e4a920774cee547a7c72605d5452/c97c7afe-bca0-4e9c-9576-08fa374f3242_rw_1920.jpg?h=9fc7cbbdf6ba0eeb5f1a1a00e9ba91d6)
One logo file doesn't necessarily fit all. Part of a full logo development package is consideration of alternative variations of the logo, to ensure the client has suitable assets in their identity toolbox for any scenario
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cb30e4a920774cee547a7c72605d5452/59992cfc-93d4-4bf0-ad01-dd01c685fcce_rw_1920.jpg?h=c920650f6262a42aef0e00432623a497)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cb30e4a920774cee547a7c72605d5452/520b822c-2d86-421d-b888-8c6ff0647f3f_rw_1920.jpg?h=00bf963868a1bab78d9e96417de938d9)